Trefo is a tech company that develops robots and machine learning systems for the forestry industry. For example, one of their principal products is a drone that estimates the volume of timber within a forest. The data is then plotted onto a 3D map and color-coded.
In the creation of the logo, we wanted to capture the idea of Trefo being a high-tech company. We did this by creating a dotted, machine-like font. We coupled this font with a green-to-yellowy green gradient, matching the colors that are seen on the data maps that Trefo produces.