Green Matter is an urban farm that uses vertical hydroponic techniques to grow produce year-round. This produce is then sold directly to local restaurants, effectively eliminating the need for a distributor and providing fresh food to restaurants quickly.
For the logo, our design team focused on Green Matter's vertical hydroponic technique. We represented this technique through the plant imagery and roots symbolized by the alignment of the "N" and the "R." We also developed a plant leaf/root icon in order to add versatility by providing a more compact representation of the logo itself. For the color palette, we decided on a bluish-green to green gradient to represent the process of water being absorbed by the plant roots and nourishing the plant itself.